Video campaign
In Geneva, excessive debt affects a significant proportion of the population, yet it remains a subject that is often misunderstood, shrouded in silence and prejudice. How does it develop? What are the day-to-day consequences? And above all, how can one regain a sense of hope when feeling trapped?
For this awareness campaign, our mission was to highlight real-life stories whilst creating the conditions necessary for people to speak freely and honestly. Given the sensitive nature of the subject, we opted for a sober, human and respectful documentary-style approach towards those who agreed to share their stories.
To visually accompany these personal accounts, we developed a motion design aesthetic based on the use of shadows. These animations were directly inspired by the campaign visuals created by the Grand Impérial agency. The shadows thus become a visual language in their own right: they convey emotions, doubts and the weight of hardship, but also moments of realisation and the paths towards recovery.
This approach extends the campaign’s graphic identity whilst adding a sensitive and symbolic dimension to the stories. The animated elements interact with the testimonies without ever overshadowing them, allowing the participants’ voices to take centre stage.
The result is a series of content pieces that combine information, prevention and emotion, with the aim of helping to break down the taboos surrounding excessive debt and encouraging those affected to seek help.
Client: Department for Social Cohesion (DCS)
Agency: Grand Impérial
Production: La Souris Verte
Year: 2025